The New Tug of War Over Baby Names

Paying for naming rights on babies?!

https://www.nytimes.com/2015/10/04/fashion/your-choice-or-theirs-the-new-tug-of-war-over-baby-names.html?action=click&contentCollection=Fashion%20%26%20Style&module=RelatedCoverage&region=EndOfArticle&pgtype=article&_r=0